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Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.And many of them pay a hefty sum for that chance to meet their perfect match. “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.Indeed, for online purveyors of love, business is booming.
At the two biggest subscription-based sites in the U.
S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).
So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.
A decade ago, many sites were free or had minimal fees of around a month.
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.